Yes...that's 3 billion with a B. This is more than 100 million trips over last year's numbers, an increase of 3.6% according to the Chinese Government.
Luckily, China has been on a bit of a spending spree with its infrastructure development. Already the largest high-speed train market in the world, China added 32 new lines criss crossing the country in 2014 alone. In Shanghai, 2015 saw the opening of no less than 5 new subway lines, with an additional 10 planned for the next few years. This is all helping to move people during the New Year Festival period, the world's largest human migration.
Baidu, China's answer to Google, is monitoring movements during this 40-day period and posting a "heat map" online. So far this year, most movements are in and out of urban hubs Shanghai, Beijing, and Wuhan. These are likely to increase to areas further afield as the month goes on.
But, enough with the words. China's New Year migration is best seen in pictures. In this Year of the Monkey, here's to hoping the animal's traits of curiosity, liveliness, and problem solving ability hold true for you and your business.
Images courtesy of The China Daily, The People's Daily, The Daily Mail UK, andCity Weekend Guangzhou.